WHITE PROJECT

Project Overview

WHITE Project is a large-scale residential development in South Tel Aviv, near Florentin, in the Givat Herzl / Mvo'ot Jaffa area. Spanning ~50 dunams with 725 units across 23 buildings delivered in 3 phases, it's a full urban transformation of a currently industrial and underdeveloped area. Buyers enter before pricing aligns with surrounding Tel Aviv neighborhoods (~₪40,000–₪60,000/sqm nearby), positioning this as an early-stage appreciation play with a 5–10 year outlook. Red Line, future Green Line, and future Metro M2 are all within a short walk.

Key Features

Private Green Spaces

Landscaped green areas within the development.

Large Public Park

Major public park adjacent to the project.

Modern Lobbies

Contemporary lobby design across the 23 buildings.

Gym Facilities

On-site fitness per developer materials.

Parking & Storage

Dedicated parking and storage for residents.

School & Kindergartens

Planned community infrastructure including a school and kindergartens.

The Neighborhood

Located just south of Florentin — one of Tel Aviv's most desirable and rapidly developing neighborhoods. The immediate area is currently industrial, low-density, and underdeveloped, but is expected to transform significantly over the next decade into a vibrant residential and commercial district. The key advantage: entering before pricing aligns with surrounding neighborhoods.

Below-Market Entry

Priced under competing nearby projects at ~₪40,000–₪60,000/sqm — a clear pricing gap.

Transit Transformation

Red Line, future Green Line, and future Metro M2 all within a short walk.

Borders Florentin

Adjacent to one of Tel Aviv's most desirable and rapidly developing neighborhoods.

Long-Term Appreciation

Built for a 5–10 year outlook — investors buying into the area before it fully develops.